Kazuhito Nomura

Data is being leveraged by businesses to deep diving into customers' day-to-day life to understand their requirements and provide personalized solutions. Rakuten’s innovative frameworks combine big data with strategic business directions to create marketing solutions for brands which allows them to pinpoint their target users, as well as find the best possible ways to reach the target audience. Attend this session to explore how various dimensions of data science and analytics are being used to tackle real-life business problems in e-commerce, optimization of delivery logistics, and other interesting use cases.